Sunday, April 17, 2011
Sunday, April 3, 2011
Hurla Post #6
After a recent presentation in class, I became aware of three social media campaigns. These campaigns were primarily local and showed what a focused group of people can do to raise awareness for their projects.
The "Vote Yes" campaign was for Topeka. The campaign used humorous and both serious aspects of the issues to help get noticed. I liked how much the residents of Topeka got involved, uploading pictures of potholes around the city. The commercials advertised "pothole syndrome" and made the issue of fixing Topeka streets almost ridiculous to ignore. This campaign was very successful and the vote passed.
The "Think Big Topeka" campaign was immense for the city. While Google did not end up choosing Topeka, it's evident that a great effort was given from officials and many residents of the city. This project was the one that had the most impact I would say. I knew Topeka had changed it's name to Google for some period of time, but I did not know that this campaign was behind it. When Google returned the favor and changed it's name to Topeka on April Fool's Day last year, I realized that this was a much bigger deal than I expected.
After hearing about these different campaigns, it has helped me realize how big of an impact social media may have on an individual or a whole community.
The "Vote Yes" campaign was for Topeka. The campaign used humorous and both serious aspects of the issues to help get noticed. I liked how much the residents of Topeka got involved, uploading pictures of potholes around the city. The commercials advertised "pothole syndrome" and made the issue of fixing Topeka streets almost ridiculous to ignore. This campaign was very successful and the vote passed.
The "Think Big Topeka" campaign was immense for the city. While Google did not end up choosing Topeka, it's evident that a great effort was given from officials and many residents of the city. This project was the one that had the most impact I would say. I knew Topeka had changed it's name to Google for some period of time, but I did not know that this campaign was behind it. When Google returned the favor and changed it's name to Topeka on April Fool's Day last year, I realized that this was a much bigger deal than I expected.
After hearing about these different campaigns, it has helped me realize how big of an impact social media may have on an individual or a whole community.
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